Family History in Art allows family and friends to bring a photograph or a memory they want converted into a painted memory. Macfarlane makes a sketch, and once the client is satisfied, he begins painting. A painting typically takes 30 to 90 days, but if the painting is small and the subject is not too complex, Macfarlane can complete it in two weeks. Popular items include pets, childhood homes and schools, ancestral lands, vacation spots, and vehicles. He finds joy in seeing the reaction of people who receive a preserved memory that can be hung on a wall.